New Air Purity Pulse Check report surveys UK business owners and consumers on indoor air quality attitudes
- Dyson is launching the ‘Air Purity Pulse Check’ report – a detailed dive into UK attitudes towards the importance of indoor air quality in shared spaces
- Almost half of people polled think indoor air quality is more important than outdoor air quality
- Two thirds (65%) of managers in education say the organisations they work for have already invested in clean air, the highest of any sector surveyed
Today, Dyson is launching the ‘Air Purity Pulse Check’ report, a detailed dive into UK attitudes towards the importance of indoor air quality. This in-depth study delves into the views of the public and business leaders, owners and managers on the problem of indoor air pollution.
Poor air quality is a worldwide issue and is recognised by the UK government as ‘the largest environmental risk to public health in the UK’. The Air Purity Pulse Check found that over half of people polled are concerned about poor air quality impacting health, yet only 59% of people polled believe their own homes have good air quality.
A growing consumer concern
The report finds that nearly half (48%) of people polled think indoor air quality is more important than outdoor. Younger, working age respondents are more likely to be more concerned about indoor air quality, with over half (54%) of people between the ages of 25 to 34 years old and 51% of people between the ages 35 to 44 years old saying it concerns them more than outside air quality.
When it comes to poor air quality’s effects on health, the UK public is even more worried: 55% of those surveyed say that they are concerned about poor air quality impacting their health and, of that group, 80% of respondents say they have become more concerned about this in the past three years.
A study by Imperial College London found that 97% of UK homes exceed at least one of the World Health Organisation’s limits on three key air pollutants. People are taking steps with their indoor air quality at home, with 70% of people polled saying they have taken steps such as investing in air purifiers to improve home air quality.
Tim Jones CEng MIET, Lead Research Engineer at Dyson, commented: “Despite indoor air quality being much more prevalent in our lives, people are far more aware of the impacts of poor outdoor air quality. At Dyson, we believe that it’s time to make the invisible visible and the Air Purity Pulse Check report aims to do exactly this.
“The past five years have changed our relationship with air quality, as we spend the majority of our time indoors. In particular, the public r has been made much more aware of the air circulating in their indoor spaces, whether in a shared or private space. Despite its importance, indoor air pollution is largely invisible so has flown under the radar. This in-depth study illustrates the current views and opinions of the public and business owners, creating a ‘pulse check’ on the nation when it comes to indoor air quality.”
It is vital for air quality to be prioritised in educational environments to ensure they are providing the best learning environment for those within them. The majority of consumers of education (87%) and education leaders (98%) surveyed believe that air quality is important in education spaces.
Encouragingly, 78% of managers in education polled said their employers prioritise air quality which is the most of any sector polled. As well as this, two thirds of managers in education say the organisations they work for have already invested in clean air, the highest of any sector surveyed.
The majority (90%) of UK leaders, managers and owners believe that air quality in the workplace is important. This directly correlates with the public, with 90% saying that air quality in the workplace is important to them as well.
However, there is clearly a mismatch between what is considered important by decision-makers and what actions they are taking: only 65% of managers say that air quality in the workplace is a business priority, and half of people polled say that the organisations they work for have invested in indoor air quality.
The findings demonstrate that indoor air quality should be a business priority to aid staff wellbeing and retention. Two thirds (66%) of people polled said they would be uncomfortable working somewhere with poor air quality and nearly half (46%) said air quality would be a consideration when deciding to take a job.
The report paints a clear picture that the awareness and importance placed on indoor air quality issues are moving in the right direction. However, there is still a long way to go to ensure the nation is putting air purity first.
Dyson remains committed to creating cleaner indoor air. This follows the launch of Dyson’s latest model, Big+Quiet Formaldehyde, earlier this year. Engineered with shared indoor spaces in mind, it purifies rooms up to 100m² evenly and fitted with filtration systems that remove 99.95% of pollutants.
Read the full Air Purity Pulse Check report on Dyson’s website: https://www.dyson.co.uk/newsroom/overview/news/november-2023/air-purity-pulse-check-2023