New careers website tackles outdated stereotypes about careers in geography


Esri UK launches careers resources to inspire more students to study geography and GIS


9 June 2022 – Esri UK today announced a new Careers with GIS website, designed to inspire more students to study geography and GIS at GCSE, A-level and degree level, by highlighting the rewarding and exciting careers that these subjects lead to.


Containing stories from real professionals working with GIS (Geographic Information Systems), from drone pilots and engineers to those tackling climate change or conserving wildlife, the website aims to dispel the outdated stereotypes about which careers are open to those with geography qualifications. The rich variety of jobs included demonstrates how geospatial technology skills are currently in growing demand across many different sectors, particularly within the sustainability and environmental industries.


Content on the site includes videos and interactive story maps to be used by teachers, parents/carers, careers advisors and students, to give inspiration when choosing subjects, helping people realise that studying geography and GIS is the first step towards a fulfilling career. Using filters, the site allows students to narrow down different job profiles which they are most interested in. Profiles include GIS experts working at CostainSustransThe Rivers TrustPlantlife International and the Scottish Wildlife Trust.

“Teachers tell us that students face pressure to drop Geography because the huge range of well-paid and fulfilling jobs connected to the subject are invisible from the classroom. Careers with GIS has been created to reveal what’s out there, break down outdated stereotypes of what geographers do and who can be a geographer,” said Katie Hall, Education Manager, Esri UK. “The geospatial sector is currently crying out for new people – particularly with the growth of environmental and climate change related industries. Learning geography and GIS skills can help students find fulfilling careers, empowering them to make the world a better place.”


For geography undergraduates thinking about future careers, the site gives advice on what skills they’ll need to gain during their degree to apply for a growing range of jobs. Other useful resources include links to job vacancies, the GeoMentor scheme, plus industry sites including the Royal Geographical Society, Black Geographers and Women in Geospatial. 

Steve Brace, Head of Education and Outdoor Learning, Royal Geographical Society, said: “From flying drones to working across Government, analysing Britain’s rivers or creating a new map of Qatar’s roads – Esri UK’s career materials illustrate the wide range of roles open to those who can apply their geographical expertise and GIS skills in the workplace. These jobs are helping businesses and governments achieve more and addressing the key challenges facing our societies and environment. So, if geography students want to see where GIS might take them, the Royal Geographical Society encourages them to find extra inspiration in Esri UK’s career profiles.” 


Simon Holland, Head of Faculty for Geography, Bilborough Sixth Form College, Nottingham, commented: “GIS is such a big growth area for careers and lots of our students progress to this industry, often finding out about these careers after studying geography at university. Therefore, it’s invaluable to have such an exciting GIS careers resource which features a diverse range of people, job roles and backgrounds, for use at an earlier stage in their careers journey. ‘Careers with GIS’ is an excellent resource for integrating careers into teaching and for enabling students to explore in more depth the diverse and exciting world of careers with GIS.” 

“The new website is different to other geography-related careers resources as it focuses on careers which use the technology and skills of GIS, which today includes interactive mapping, artificial intelligence, digital twins, drones and mobile apps,” concluded Hall. “The site is a long-term project which will see the content continue to grow – we’re now on the look-out for more professionals to feature on the site to help enthuse future GIS experts.” 



Recently appointed CEO Sue Hayes will also host an exclusive ‘A Day in The Life of a CEO’ Q&A session for one winning school

This National Careers Week sees Nottingham Building Society launch its flagship employability programme, Career Academy, to support 16 to 18-year-olds as they build key life skills through meaningful interventions that will help to prepare them for the world of work.

Supported by community engagement specialists EVERFI, the brand-new resources further develop The Nottingham’s existing employability activity with the aim of helping young people fulfil their potential by igniting their future career ambitions. EVERFI is an international technology company driving social impact through education. 

As a result of the societal challenges arising from the COVID-19 pandemic, employers, teachers, and other educators had to quickly adapt and incorporate new and flexible styles of careers learning and delivery to minimise disruption to their educational experience. Against this challenging backdrop The Nottingham sharpened their focus on providing young people with meaningful educational interventions to enhance their knowledge of the world of work.

With Career Academy, the Nottingham Building Society has developed a catalogue of online, downloadable resources for educators which follow the Gatsby benchmarks and are linked to the PSHE Association’s programme of study. They include a video shot entirely on location in Nottingham charting the journey from education to employment of 17-year-old Sabina, who wants to work in IT.

Following a successful project pilot from mid-September 2021, the full resource suite is now available for free to schools across England in time for National Careers Week. The materials, which contain lessons aligned to the curriculum that teachers can choose from to suit student needs, are based on the following five areas: 

  1. Navigation: “I know how to find out about work” 
  2. Practice: “I can experience what being at work is like” 
  3. Skills: “I have the skills employers want” 
  4. Networking: “I can get ideas from different people” 
  5. Reflecting: “I understand why an employer might value me” 

Teachers who have taken part in the pilot to date have shared that: “Students learnt a lot about themselves in the content. It allowed them to think about how their own personality and skills align with different employers and what employability skills different industries are looking for.”

Another teacher praised the resources adding that: “The worksheets provided are an excellent resource to get students thinking about their futures and reflect on the industry which would best suit them,” with a further teacher highlighting that “where students had a career but no plan to it, they have now investigated a route and had the inspiration to research this further.”

As part of The Nottingham’s ongoing focus in driving awareness and developing students’ skills into future careers, May 2022 will see recently appointed CEO Sue Hayes host an exclusive ‘A Day in The Life of a CEO’ Q&A session for one winning school. The winning educational establishment will be selected at random from those who have registered for the Career Academy online.

Sue Hayes, most recently chief executive of GB Bank, says: “We’re delighted to mark this year’s National Careers Week with the launch of Career Academy, our flagship employability programme.

“It’s our aim to help prepare young people for the world of work and, looking at the positive feedback we’ve received from educators to date from our pilot, we’re well placed to continue supporting employability and financial capability during these challenging times – with the hope of building brighter futures for youngsters.

“Young people have been disproportionately impacted by the pandemic so our current focus on supporting them to fulfil their potential by igniting their future career ambitions is something close to my heart. Through my upcoming student Q&A session I’m excited about the opportunity to share practical insights to inspire the next generation of brilliant young minds.”

Teachers can register to the Career Academy here for the chance to win an exclusive Q&A class session and discover the range of free curriculum-linked resources for their school.


Encouragement from schools is the biggest motivator in choosing a career in tech, with girls more likely to be influenced by role models

14% of students were encouraged to pursue a tech career by their parents, 11% were motivated by an industry role model


With many students now approaching their graduation at the end of the school term, recent research has found that the most significant motivator for career direction among 18-24-year-olds is being encouraged by their school or college.


The report, by global emerging talent and reskill provider, mthree, found that more than a third of students (37%) attribute their career decisions, such as pursuing a career in technology, to encouragement from their school or college/sixth form (30%).


Interestingly, the majority of reasons that were cited for pursuing a career in technology were the same for both males and females. These included being pushed towards a career in tech by their parents (14%) and because they had completed a degree in a related subject (9% of males and 10% of females).


However, the research did find that whilst only 8% of males felt encouraged to pursue a career in tech by their friends, over 13% of females gave this as their primary motivation. Similarly, whilst 9% of males were inspired by a high-profile person, or role model within the sector, 13% of females stated that this was their biggest motivator. This suggests that social influence and having recognisable role models is particularly significant to young girls. With women making up just 19% of the technology industry across the UK,  there is a real need for more positive representations of women in technology in the media that can encourage further female uptake of careers in the sector.


Becs Roycroft, senior director at mthree, commented: “Whilst it’s great to see the significant role that educational establishments have in encouraging students to pursue a career in technology, it also highlights how students with potential could be missed, if schools do not advocate career paths such as that of tech.


“The technology industry is thriving, however, when you consider the diversity problem tech and many other sectors are currently experiencing, addressing the gender imbalance by looking at young people’s motivations for when they chose a career, can go some way to resolving the problem. Our research findings are a further reminder of how, to attract women to pursue careers in the sector, recognisable role models and positive representations of women in the industry, are essential.

“Schools and businesses can take active steps to promote careers in the sector as well as advocating technology jobs as a viable career path for female candidates.


“Introducing role models to young girls whilst at school, arranging for inspirational leaders in the field to come in and to discuss their role, can encourage students, and girls, in particular, to see the wide breadth of opportunity that the sector can offer.


“Similarly, for businesses, having a greater presence at recruitment fairs and university open days can be a keyway to not only introduce those to the sector, but also as a great opportunity to identify candidates that may have the necessary skills.”


“By demonstrating the extensive opportunities within technology and understanding young people’s motivations when considering a career, the technology sector can welcome more suitable candidates that have the relevant skills, to thrive within the industry.”


70% of secondary school students admit to future career fear

The Careers after Covid report published today by Launch Your Career, has revealed that 70% of secondary school students do not know or are unsure about what they want to do for a career when they leave school. Three quarters of students (78%) admitted they are worried about making the right choice of career. 


The report also reveals that nearly half of secondary school teachers (48%) say their school’s ability to give careers advice to students has worsened since the start of the pandemic. One in five (19%) of secondary school students say they have not received any advice from their school since the first lockdown over a year ago.  


Many students (47%) responding to the survey revealed that any advice they had been given had not been personalised to them.  


The news comes as students are already coping with disruption to learning, exams and friendships as a result of the pandemic.  


Furthermore, Covid-19 has hampered opportunities for work experience and one in four students (28%) revealed they had no practical experience of the working world, not even via a visiting speaker organised by their school. 


David Chapman, vice principal of Aston University Engineering Academy (AUEA) said: “After a year of seeing businesses failing, people being furloughed and parents losing jobs, young people are more unsure than ever about their own career opportunities. We need to find new ways to engage them in their future work choices.” 


The turmoil brought about by the Covid-19 pandemic has also impacted what students want to do after school, with more than half (54%) saying they have now changed their career ideas, making it even more important that they receive good advice to make the right choices. 


David Chapman, vice principal of Aston University Engineering Academy (AUEA) said: “We have flipped the careers advice journey on its head and rather than asking ‘what do you want to do?’ we find out more about them as people. With a short personality quiz, we discover each student’s strengths and then research careers they might find fulfilling based on their answers. This starts to open doors for them and helps a young person feel more positive about the future.” 


Chris Jeffries, CEO and founder of Dev Clever, the company behind Launch Your Career, said: “Just when good careers guidance is needed most, schools are finding it hard to give quality advice and work experience opportunities. The pressure of the pandemic means they are having to focus instead on plugging curriculum gaps. But young people also need to plan for the future to help them engage in the lessons they are being taught in class today. 


“Schools need to look for simple ways to expose students to potential career choices that would suit their personality and engage and excite them in their future. And employers need to be more actively involved so students know what options are available to them once they leave education.” 


The research also revealed that three quarters (76%) of secondary school teachers agree students engage more with lessons when technology is used and 34% of students indicate technology could be used to explore career options. 


Aston University Engineering Academy is using Launch Your Career’s virtual reality experience to engage students in their career journey. David Chapman from AUEA said: “The virtual reality experience hooks our students into their personalised career journey. It uses gaming techniques they are very familiar with to grab their attention in a way that a normal careers lesson cannot. 


“It opens up their eyes to why they come to school each day and shows how the subjects they are learning lead to a real career.” 


Other interesting findings from the report include: 

  • 92% of parents have discussed potential career options with their child, however, a third (33%) do not feel equipped to give careers advice.
  • Nearly half (48%) of students want to see which careers would suit their interest and personality.


The Careers after Covid report is available at to download and contains advice and guidance for schools and parents. The free personality career quiz is available to all students at  


Launch Your Career is an online and virtual reality experience for young people which provides careers guidance based on a student’s personality. Students use the tool to find out what makes them tick – whether they are an introvert or extrovert, whether they like to plan or are more of a seat of your pants type. Their spirit animal is unlocked based on their answers and they can see careers highlighted that might interest them.   


Built on engagement, gamification and fun, Launch Your Career immerses young people in their career journey. With a VR headset, students are absorbed in a quest to find out about jobs that interest them, and what they need to do to secure them. It’s the perfect tool to revitalise careers advice.  


Launch Your Career is the brainchild of digital innovation experts, Dev Clever


#Careers #classroomVR #LaunchYourCareer #VRinEDU @LaunchYourCareer