The Subway® brand launches new partnership with Sports for Schools
Enabling primary school children access to inspirational athletes
22nd June 2017: The Subway® brand is proud to announce a new two year partnership with Sports for Schools, as it continues its commitment to encourage families and children in the UK and Republic of Ireland to get fit and active.
As the Official Sponsor of Sports for Schools, the Subway® brand will help to enable primary school children to do more physical activity whilst assisting schools in raising money for PE equipment.
Sports for Schools is a Social Enterprise that visits over 1,300 primary schools each year with over 350,000 pupils taking part in fun & exciting fitness events. Thanks to the new partnership, this is set to increase as the scheme expands in ROI.
The scheme gives school children direct access to extraordinary GB, ROI and NI Olympic and Paralympic athletes who run fun fitness circuits, suitable for all levels to participate in, and give motivational talks, all of which get the children (and their teachers) engaged and excited about taking part in a sport.
Some of the athletes involved in the training programme were originally inspired themselves by similar sporting events when they were younger so the partnership hopes to unlock a genuine drive for many young school children to pursue a love of sports throughout their lifetime.
This new partnership runs alongside the brands Subway Helping Hearts™ Family 5K Series and in-store fundraising with heart health charity Heart Research UK. Both adults and children can take part in a 5K Fun Run with all proceeds raised going towards the Helping Hearts grants scheme.
Sacha Clark, Marketing Director for the Subway® brand UK and Ireland commented: “We’re proud to announce our partnership with Sports for Schools and look forward to inspiring children to play more sport, as we continue to demonstrate our commitment to encouraging more families to get active together.”
Michel Ledzion, Chief Sportivater at Sports for Schools commented: “It’s great to welcome the Subway® brand in supporting our mission to put physical activity on a par with numeracy and literacy in primary schools, and we look forward to working with them on a number of exciting new initiatives over the coming years.”
For more information about the Subway® brand please visit www.subway.com. For further media enquiries please contact: The Subway® stores Press Office team at Good Relations on subway@goodrelations.co.uk / +44 (0)207 932 3686.
For more information about Sports for Schools please visit www.sportsforschools.org. For further media enquiries please contact Francesca Laughton, on francesca.laughton@sportsforschools.org / +44 (0)1223 792202.
