Secondary schools offered an insight into marketing with one of the world’s biggest chocolate brands

Cadbury World is offering Key Stage 4 and 5 pupils the unique opportunity to bring the topic of marketing to life with an insight into the world-famous Cadbury brand and its award-winning marketing campaigns.


Designed to meet KS4 and KS5 Business Studies Marketing learning objectives, this interactive curriculum-linked topic talk offers a detailed look at the marketing mix with a real-life insight into how Cadbury uses the 4P’s; product, place, price and promotion.


The talk takes a closer look at a variety of Cadbury products, the brand’s competitors, its advertising campaigns, and the increasing importance of social media as a marketing tool.


Students will gain an understanding of how Cadbury utilises marketing frameworks to inform its diverse marketing strategy over many different communication channels to different demographics. There is also the opportunity to discuss historical Cadbury products that have moved through the product life cycle and the different extension strategies used.


Students are also offered the opportunity to gain an understanding of why marketing planning tools such as the Boston and Ansoff Matrices, and SWOT, PESTLE analysis models, are utilised.

Exclusive video footage provides an insight into the chocolate making process whilst discussing the reasons why different bars are made and how market research is conducted to find this out. Plus there’s the opportunity to get hands-on with Cadbury chocolate moulds.


Before or after the talk, school groups can enjoy all that Cadbury World has to offer, with even more history and insight into the famous brand to discover through the attraction’s chocolatey zones. Bring the magic of Cadbury to life and discover a recreation of John Cadbury’s first shop in the Bull Street zone. There’s also the chance to travel back 1,000 years to the Aztec Jungle to uncover the origins of the cocoa bean and take a trip down Advertising Avenue to relive some of Cadbury’s most iconic advertising campaigns; including everyone’s favourite drumming gorilla!


Head to the Chocolate Making zone to watch the talented Cadbury World chocolatiers demonstrate traditional chocolate making skills, whilst enjoying a delicious pot of melted Cadbury Dairy Milk chocolate with your choice of toppings.


And don’t miss out on the interactive 4D Chocolate Adventure zone, where visitors can experience how it feels to dive into a pot of melted Cadbury Dairy Milk chocolate, ride the Crunchie Rollercoaster and soar through the skies in a Cadbury Creme Egg airship – all from the comfort of your motion seat.


School visits begin at just £8.25 per pupil. To book your educational visit and for more information about resources and facilities, or to arrange a preview visit to carry out your risk assessment, please call 0844 880 7667* or email to speak to Cadbury World’s dedicated education team.


Free resources are also available to download ahead of a school visit at