To kick-off its ‘Rooted in Britain’ campaign, which celebrates British farming heritage, McCain Foodservice has launched a prize draw to give primary school caterers, across the UK, the chance to win their pupils an educational day on the farm, in association with Countryside Learning.
Launched this September, the ‘Rooted in Britain’ campaign aims to promote the importance of British farming, whilst recognising McCain Foodservice’s British produce credentials; its Chef Solutions Simply range, which is a popular choice for schools, is made from 100% British, Red Tractor certified potatoes and counts towards the Food for Life Bronze, Silver and Gold awards.
According to recent research*, one in four children aged 6-11 haven’t ever been to a farm, whilst a quarter of city-dwelling children have never seen a cow. McCain Foodservice is offering pupils, aged 4-11, the chance to win an educational experience at their local farm to ensure young people continue to learn about British agriculture. The prize draw is open to all primary school catering staff, until 31st January 2019, at: www.mccainfoodservice.co.uk/winafarmtrip
Jo Holborn, Marketing and Category Controller, McCain Foodservice commented: “With recent research revealing the sheer extent of how little children know about farming, we believe it’s extremely important to put our credentials to good use and encourage them to learn about British agriculture.
“Our ‘Rooted in Britain’ campaign, which celebrates British farming heritage, offers us a great opportunity to teach children first-hand about the work that goes into UK produce from ‘field to fork’ as well as giving them a great day out. We can’t wait to see all of the entries.”
To support the campaign launch, McCain Foodservice has also created a selection of British recipes, including Scottish Salmon Fishcakes and Shredded Beef Yorkshire Pudding Burrito, for school caterers to serve to their pupils. To view and download these recipes, please visit: www.mccainfoodservice.co.uk.