BROWNLEE BROTHERS LAUNCH NATIONAL CAMPAIGN TO BUILD SCHOOL HEALTH LEGACY
Team GB triathletes, Alistair and Jonathan Brownlee, enjoyed a shopping trip and culinary masterclass with Aldi at a primary school as part of a new campaign to promote healthy eating in schools.
The Kit for Schools campaign is part of Aldi and Team GB’s long-standing efforts to get young people active and eating well ahead of Tokyo 2020. They have also collaborated on the Get Set to Eat Fresh initiative, which teaches young people about eating well and gives them the skills and confidence to cook fresh, healthy meals.
The Olympic medal winners visited an Aldi store with pupils from Ravenstone Primary School in Balham, to choose fresh, nutritious ingredients to make healthy snacks.
The Brownlee brothers returned to the school and joined the children in putting their culinary skills to the test, helping them to create their favourite healthy snack, fruit kebabs. The athletes also passed on words of advice to budding athletes, explaining that enjoying a healthy diet has been one of the secrets to their success.
The visit took place to launch Aldi’s new Kit for Schools campaign, which will see the supermarket donate £20,000 to twenty schools across the UK to invest in new equipment to create a healthy legacy ahead of the Tokyo Olympic Games in 2020. Over 23,000 primary schools will have received two wallchart posters containing healthy activity ideas to fill out with exclusive Team GB stickers of 60 Olympians.
Aldi shoppers will receive stickers every time they spend £30 or more in store up until 3rd November, which can be taken into a local school and added to their sticker poster. For every chart the school fills, they will gain one entry into the final prize draw to win £20,000 for a healthy legacy.
Alistair Brownlee said: “We had a great time launching the new Aldi’s Kit for Schools campaign. It was fantastic to see the children so engaged and enthusiastic about being healthy and active. They showed a real understanding for the importance of fresh food and they all put us to shame with their amazing fruit kebabs.
“The Kit for Schools campaign is a great way to help young people overcome the barriers they might face getting involved in sport by not having the correct equipment. We hope it will inspire more children to get active in the run-up to Tokyo and, who knows, it may even help to unearth the next generation of Olympic athletes.”
Sean McGinty, Marketing Director at Aldi UK, said: “We are working with Team GB to inspire young people across the country to eat well and move more ahead of Tokyo 2020 through a range of activities.
“Being active at school is incredibly important, and our Kit for Schools initiative will give even more young people the chance to take part in more sports activities and allow schools to build a health legacy for pupils”.
Joe Croft, Headteacher at Ravenstone Primary School in Balham, London said: “It’s been an inspirational day for the pupils and teaching staff. Alistair and Jonny’s visit has really brought our school values to life through championing healthy eating and sharing their own experiences of competing at the Olympic Games. This campaign will help us build on our school’s existing healthy living activity and ensure we instil lifelong healthy habits in our pupils.”
For more information about Aldi’s Kit for Schools campaign visit: www.getseteatfresh.co.uk/kitforschools