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Record number of kids turn to the BBC for education and entertainment

– Record-breaking 40.8m requests for Children’s shows on BBC iPlayer
– 5.8m unique visitors to BBC Bitesize website for home schooling help
– 971k requests for Bitesize Daily on BBC iPlayer
– 800k visitors for CBeebies apps

Last week (11-17 January), children’s programming on BBC iPlayer was requested a record breaking 40.8m times as children turn to the BBC for education and entertainment during lockdown. The figures are the highest BBC Children’s has ever achieved on iPlayer, beating last year’s record of 40.2m requests.

 

The BBC’s education offer, Lockdown Learning, which rolled out across more platforms last week, attracted 5.8m users to the Bitesize website, an increase of 12% from the first week of Bitesize Daily on 20 April 2020.

 

On BBC iPlayer, Bitesize Daily was requested 971k times with lessons for 5-7 year olds proving the most popular, accounting for 439k requests.

 

Lockdown Learning on BBC Two and CBBC also saw a big increase in audience numbers, with CBBC’s average audience for the slot increasing by 355% across the week. The overnight average audience for BBC Two was 290k, a 5% increase vs the slot average over the previous 52 weeks.

 

CBeebies programming performed particularly strongly on BBC iPlayer, breaking its own record for number of BBC iPlayer requests in a single week. In total there were 32.3m requests for CBeebies programming.

 

The four CBeebies apps had more than 800,000 unique visitors last week, proving Playtime Island, Go Explore, Get Creative and Storytime continue to attract pre-schoolers in their droves.

 

Patricia Hidalgo, Director of BBC Children’s and Education, says: “As with the last lockdown, BBC Children’s and Education continues to provide vital support, entertainment and educational resources for parents and children across the UK. We are thrilled that millions of households are making use of these services for home-schooling help and some much needed entertainment.”

Huge numbers turn to the BBC as Lockdown Learning begins

Children, parents and teachers turned to the BBC in their droves yesterday for the launch of Lockdown Learning.

On TV, Lockdown Learning on CBBC saw the slot average (0900-1200) increase by an incredible 436% (age 4+) while BBC Two saw an increase of 29% (1300-1500). Both channels were compared to their slot averages of each Monday over the last 52 weeks.

Yesterday, Bitesize Daily episodes on BBC iPlayer were requested 275k times, 12% more requests than on launch day in April 2020, whilst Bitesize online attracted an amazing 1.6m unique visitors.

Patricia Hidalgo, Director of BBC Children’s and Education, says: “These extraordinary numbers prove that people continue to turn to the BBC in times of need. We’re thrilled to be supporting so many families and teachers across the UK with our curriculum based and edutainment content on-air and online.”

Lockdown Learning sees the BBC’s biggest ever educational offering now reaching more kids across more platforms. On CBBC, viewers can watch Bitesize Daily Primary from 9am-10am, followed by edutainment shows including, Horrible Histories, Art Ninja, Our School, Operation Ouch and Celebrity Supply Teacher up to midday.

Over on BBC Two, the channel is supporting Secondary school curriculums with episodes of Bitesize Daily Secondary complemented by Shakespeare and classic drama adaptations alongside science, history and factual titles from the BBC’s award-winning factual programming units. This week students can enjoy Professor Brian Cox’s: The Planets.

This TV offer sits alongside a wealth of online content which parents, children and teachers can access when and where they need.
Please click here for more information on Lockdown Learning.

Curriculum relevant, and native language educational content for Wales, Scotland and Northern Ireland is available on BBC Bitesize, with educational programming also available every morning at 10am on BBC Scotland.