Bournemouth Pupils Use Technology To Unite for Anti-Bullying Week


Bournemouth school children have been celebrating Anti-Bullying Week by using the latest in educational technology to learn about friendships, kindness and how to stay safe online. 


Pupils from Kingsleigh Primary School took part in a week of special activities to mark the event, which included using digital resources from Discovery Education Espresso . Taking place in November each year, Anti-Bullying Week is a nationwide campaign to raise awareness of different kinds of bullying and empower children to take a stand and make a difference.


Kingsleigh Primary School pupils began their learning by coming together for ‘circle time’, where they used digital resources to investigate what bullying looks like and how it can be prevented. The children discussed what it means to be a good friend and explored how to take a stand against unkind behaviour. 


Next, the pupils took part in a whole-school assembly, where they watched a Discovery Education video about the importance of respect and kindness. Produced in partnership with the Anti Bullying Alliance, ‘One Kind Word’ gave the children lots of ideas for ‘random acts of kindness’, which can break down barriers and brighten the lives of those around them. 


Teacher Janet Beauchamp said:

“It was wonderful to see the children work together to take a stand against bullying. Discovery Education’s anti-bullying resources gave us lots of different scenarios to explore and prompted valuable discussion points.  Although the children were already fairly knowledgeable about the different types of bullying, it was a good refresher of how we can beat bullying with kindness.”


Discovery Education Espresso offers a vast array of anti-bullying and online-safety resources, spanning all primary key stages and subjects and including video, text, audio, images and interactive activities.  


Explore Discovery Education’s award-winning, curriculum-matched digital resources at


Friendships help, say children – as one in three report being bullied since Covid outbreak

  • Bullying is still a serious problem for children in spite of pandemic, with a third saying they have been bullied in the last six months. Regional data is available on request.
  • Covid may have changed the way bullying is happening this year, with children reporting rising incidences online and in their community compared to a pre-pandemic poll.
  • Friendships protect children from the lasting effects of bullying, yet the number of children reporting they have more than one close friend dropped following the outbreak.
  • Anti-Bullying Week, coordinated by the Anti-Bullying Alliance, is celebrated from 16 to 20 Nov with the theme ‘United Against Bullying’.
  • Odd Socks Day takes place on the first day of Anti-Bullying Week, with CBeebies and CBBC star Andy Day and his band Andy and the Odd Socks launching the charity single ‘The Kids Are United’.

Bullying is still a significant problem in children’s lives, with a third (33.5%) of children in England saying they’ve been victims during the last six months. A poll of 2,000 11 to 16-year-olds, published to mark Anti-Bullying Week, found that one in five children said they were on the receiving end of bullying behaviour once per week or more.

However, the poll, commissioned by the Anti-Bullying Alliance, suggests that Covid-19 has affected how bullying takes place, with rising numbers of children reporting incidents online or in their communities compared to a similar survey last year, and fewer children saying they had been bullied in school.

Of those who reported being bullied recently, 38% said it had taken place online, a rise from 29% in a pre-Covid survey conducted in 2019. There was a similar rise in reports of bullying in the community: with 16% of children who experienced bullying saying it had happened in their community, compared to 9% last year.

At the same time, the lengthy closure of schools for most children seems likely to account for a drop in bullying in school settings, with 74% of young people who reported being bullied in 2020 saying it took place in school, a fall from 83% in 2019.

The majority of children (65%) stressed that having lots of good friends helped protect them from being bullied. However, the number of children reporting they had more than one good friend fell by 4 percentage points, from 91% before coronavirus to 86.5% in October 2020.

Many children (38%) were anxious about returning to school in September because they feared suffering bullying behaviour. Of those who had been bullied recently, alongside the three-quarters who said it took place within school, 26% said the journey to and from school was a flashpoint.

On a positive note, an overwhelming majority (80%) said that if we work together, we can unite to reduce bullying. This message will be highlighted in the three quarters of schools in England expected to celebrate Anti-Bullying Week this year – reaching over 7 million children and drawing on teaching resources made possible with support from SafeToNet.

Odd Socks Day for Anti-Bullying Week takes place on the Monday 16th Nov, when CBeebies and CBBC star Andy Day and his band Andy and the Odd Socks will be launching their new charity single ‘The Kids Are United’.

The song’s video, made by hundreds of pupils in their ‘bubbles’ in schools across the country, encourages young and old alike to wear odd socks to school or work and celebrate what makes us all unique.  The video features 11-year-old dance sensation, Princess K, sharing fresh dance moves in support of Anti-Bullying Week, as well as Libera boys choir, a hugely popular and internationally renowned choir from South London. Andy and the band will be sharing their song and discussing bullying in an online assembly to schools across the country on the morning of Odd Socks Day, which also features messages of support from Mo Farah, McFly and Anne-Marie.

Quotes from young people taking part in the poll:

  • “I enjoyed being at home so no one could bully me.”
  •  “Some children might not have been able to see their friends for a lot of months while the coronavirus lockdown was going on.”
  • “The more isolated kids risk to be bullied more now.”
  • “Think lots of friendships have been lost”
  • “People cough and they say ‘you have the rona’”
  • “Seen my Chinese friend being bullied because of the virus”

Martha Evans, Director of the Anti-Bullying Alliance, said:
“It’s clear that bullying remains a significant problem for many children across the country, and we know that these experiences can have a lasting impact well into adulthood. But this year we have witnessed the power that people can have when they unite to tackle a common challenge. If we are serious about reducing bullying, we have to harness that energy and work together. Be it online, in the community or in school, we all have a part to play and its time we came together, friends and family, classmates and colleagues, and unite against bullying.”

Andy Day, CBeebies and CBBC star and lead singer of Andy and the Odd Socks, said:

“Because of the pandemic, kids have missed out on so many of the things that they love. Each and every child will have a story to tell about the different ways it has affected them. Now they are back at school, we are all responsible for equipping children with the simple message that we are all different, and that’s a good thing! To bring the message home, we’ve recorded a brilliant new charity song and video especially for Anti-Bullying Week called ‘The Kids Are United’. We spoke to school children all over the country to help write the rap and we hope it inspires everyone to get involved or at the very least to get up and dance!”

Find out more about Anti-Bullying Week at and get involved on social media via @ABAonline #AntiBullyingWeek #UnitedAgainstBullying #OddSocksDay

West Yorkshire Primary School receives Anti-Bullying Award UK

Image courtesy of The Bradford Telegraph and Argus

Wilsden Primary School praised for anti-bullying efforts

Bradford based Wilsden Primary School has received the ABQM-UK Bronze Award after successfully establishing effective and sustainable anti-bullying policies and strategies which has become a part of the school’s everyday life.

The school were presented with the national award after staff, pupils, parents, and governors demonstrated that anti-bullying is a priority which they play an active role in through range of procedures including a peer support scheme.

The bronze level shows that the school has a clear understanding about how to prevent all forms of bullying including cyber-bullying and that the safety, mental health and wellbeing of its pupils is of the highest importance.

The school is now working towards achieving the ABQM-UK Silver Award.

Andrew Chadwick, Head of School commented: “The recognition from ABQM-UK shows the continued hard work of everyone at Wilsden Primary School to create a culture where bullying is not acceptable.

“I would like to give special thanks to Rebecca Fortune who has helped establish our ways of working to prevent bullying.

“Our schools’ motto is start small, dream and achieve big, so we will carry on working until we have developed a community ethos of anti-bullying and emotional wellbeing.”

Wilsden Primary School operates as part of Focus Trust – a charitable multi-academy trust which is based in the North West of England with a vision of providing an engaging and challenging learning environment where the children are happy.

Find out more about the ABQM at