Specialist education digital marketing agency launches


Two former education sector employees have launched a digital marketing agency that will specifically support primary and secondary schools, sixth forms and universities.


Georgie Thomas, who was formerly a secondary and independent school teacher as well as a freelance marketing consultant, and Curt Blunt, previously an academy trust IT manager, have formed Dream Digital Education. The agency offers specialist services covering:


* website packages including design, maintenance and content creation

* search engine optimisation

* social media management

* branding and logo design

* email marketing


They offer a flexible approach and can work pre-agreed hours, month-to-month or on an ad-hoc basis.


Georgie and Curt established Dream Digital Education after they noticed the resourcing issues schools face as a result of having to manage multiple online communications platforms. They joined forces during the pandemic – despite having never met – when schools were closed and the requirement for reliable and engaging IT was particularly pressing.


Georgie said: “Having been a teacher myself, I know first-hand the online challenges schools and education providers face. From websites that are difficult to manage and maintain, to inactive social media accounts, sometimes there just aren’t enough hours in the day to cover off the full range of digital communications.


“We’ve taken the plunge to form Dream Digital Education as we know just how valuable it can be to use a reliable third-party as an in-house resource. We’re looking forward to joining forces with teachers across the UK to help attract new students, raise awareness, and keep them in touch with parents and alumni.”

Curt said: “We appreciate that education budgets are incredibly tight, so are here to deliver a cost-effective and informed solution. Schools, colleges and universities can rely on us to provide engaged and informative digital communications, on platforms and networks that are safe and secure, while working to clear budgets.”


For more information visit, call 0800 0438 894 or email


New research from Oxford University Press reveals the vital role language plays for pupils when it comes to self-expression and wellbeing

Over 8,000 children across the UK were surveyed revealing ‘anxiety’ as Children’s Word Of The Year


Anxiety is the Children’s Word of the Year 2021 according to research by Oxford University Press (OUP). Over 8,000 children from across 85 schools in the UK, spanning Year 3 to Year 9, were surveyed and asked to choose the top words they would use when talking about health and wellbeing. 


Almost a quarter of pupils chose anxiety (21 per cent) as their number one word, reflecting the widespread impact lockdown and school closures had on their wellbeing. Challenging came in as their second choice (19 per cent) closely followed by isolate (14 per cent). Wellbeing (13 per cent) and resilience (12 per cent) were also in the children’s top five words, demonstrating their positive attitude in the face of recent challenges. 


In addition, teachers from across the 85 schools were asked for the word they use most often when talking to their pupils about health and wellbeing in the context of the past year. Almost a third chose resilience as their number one choice (31 per cent), signalling the importance of providing their pupils with positive direction in the face of difficult times. Equal to their pupils, challenging was their second choice (19 per cent) and wellbeing came in third (18 per cent).  


In particular, the research highlights how the type of words teachers use can significantly influence their pupil’s learning and wellbeing. Nicola King, Head of Philosophy and Ethics at Ifield Community College, who took part in the research, commented: “Sometimes the language we use can increase anxiety, so we have to be very clear about how we address language and difficult topics with students.”


Helen Freeman, Director of Early Childhood & Home Education at Oxford University Press, said: “The research demonstrates how vital language is when it comes to self-expression, learning and wellbeing. In particular, the findings highlight the crucial role teachers play in equipping children with the appropriate vocabulary to articulate their emotions and support their well-being. It’s therefore more important now, than ever, to invest in supporting children’s language development at home and in school.”


For over a decade experts and academic researchers in the Children’s Language department have analysed the evolution of children’s language and how it is used to reflect their emotions and experiences. The research draws heavily on the Oxford Children’s Corpus, the largest children’s English language corpus in the world which contains language written for and by children at over half a billion words. For 2021, wellbeing was selected as the research focus, prompted by the widespread impact Covid-19 is having on children’s education and the growing awareness of children’s mental health as a key concern at home and in schools.


In response to the latest findings, the Children’s Language department at OUP have published the Oxford Children’s Language Report 2021 and will be updating their dictionaries and resources to further support teachers and pupils in both primary and secondary schools. Words such as ‘bubble’ and ‘lockdown’ will be revised to reflect the current usage of the words in relation to the pandemic and new phrases such as ‘self-isolation’ will be included. 


For more information you can review the Oxford Children’s Language Report 2021: the language of wellbeing in the wake of a global pandemic.