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NIKE AND DISCOVERY EDUCATION LAUNCH SUMMER DRIVE TO KEEP KIDS ACTIVE

 

‘Active Kids Do Better’ helps families to keep moving in the school holidays

 

Families across the UK are being encouraged to keep kids moving during the school holidays, by using a popular website that gives tips and ideas for active summer fun. 

 

Created by Nike and Discovery Education, Active Kids Do Better offers lots of activities to keep kids busy and moving throughout the day. Helping families to enjoy being active together, it includes mini-workouts, fun games and exercises, all freely available at www.activekidsdobetter.co.uk

 

Active Kids Do Better was launched by Olympic sprinter Daryll Neita in 2018, and the programme has already helped thousands of UK primary school children to stay active both in the classroom and at home. As the school summer holidays approach it’s hoped that the website will be used by parents as an easy way to inject fun movement into every day. 

 

Today in the UK, less than a quarter of children get the physical exercise they need – and the pandemic has had a huge impact on kids’ activity levels. Sport England’s Active Lives – Children and Young People survey, published in December, showed that kids’ activity levels continue to be negatively impacted by the pandemic at a time when getting active is more important than ever for their physical and mental wellbeing. 

 

Over 30% of young people do less than 30 minutes exercise each day and during the academic year 2020-21, there were 94,000 fewer active children and young people compared to the previous year. [1] Active Kids Do Better offers plenty of ideas to help families address this, by keeping them moving together and boosting their physical and mental wellbeing. 

 

Howard Lewis, Discovery Education’s Managing Director UK and International said:

 

“Discovery Education is delighted to be working with Nike to make our Active Kids Do Better resources available to parents across the UK again this summer at no cost . The website is easy to use and contains lots of fun ideas and activities to help parents introduce movement and play into every day. Active kids are healthier, happier and show stronger academic performance. Active Kids Do Better makes it easier than ever for families to stay active whether at home or away.” 

 

Active Kids Do Better’s fun activities and resources are linked to the National Curriculum, meaning that parents can also combine movement with learning during the summer holidays. 

 

Some of the activities include:

  • Spell Check – a hopscotch-style outdoor game which teaches spelling
  • Clock Lunges – an indoor activity to help kids learn to tell the time
  • Compass Jumps – a fun indoor movement that helps kids understand direction

 

With tips and ideas for indoor and outdoor fun, Active Kids Do Better makes it easy for families to keep moving, whatever the weather.  From learning how to recreate sports like tennis or ping pong with everyday household items, to calming family yoga sessions, the Active Kids Do Better website has something for everyone.  

 

Parents and families are encouraged to get started at www.activekidsdobetter.co.uk An Active Kids Family Pack is also available to download from the website. 

 

Find out more about Nike’s commitment to getting kids moving and providing opportunities for equal playing fields for all at purpose.nike.com

 

2021 Bett Awards: Discovery Education recognised in 3 categories.

 

Active Kids Do Better Nike programme and partnerships in Chile and Egypt shortlisted for prestigious prize

 

A no-cost digital programme which has helped thousands of UK primary school children to stay active during the pandemic has been shortlisted for a 2021 Bett Award. 

 

Discovery Education and Nike’s Active Kids Do Better helps teachers and parents keep kids moving throughout the day – whether in the classroom or at home. Easily accessible online,  it provides fun videos, activities and printable resources which are available on-demand.

 

Launched in 2018 by Olympic sprinter Daryll Neita, Active Kids Do Better has been used by thousands of pupils across the United Kingdom. As opportunities to exercise and take part in regular sports and activities decrease Active Kids Do Better is fast becoming a go-to resource for teachers and parents during the COVID-19 pandemic.

 

Active Kids Do Better means kids can benefit from easy access to games and exercise wherever their school day takes place. The programme’s engaging digital resources are perfect for use in the classroom, at home or even on the move, ensuring that parents can keep children active during home schooling or blended learning. 

 

Howard Lewis, UK Managing Director of Discovery Education said: 

 

“We’re delighted to be shortlisted for a BETT award, one of the most prestigious accolades in the education industry. As the pandemic restricts children’s usual activities, our Active Kids Do Better partnership with Nike is helping parents and teachers to build movement and play into the school day, keeping kids active and healthy at this challenging time.”

 

Dan Burrows, Nike’s Senior Director of Social and Community Impact, EMEA said:

 

“Our partnership with Discovery Education is part of Made to Play, Nike’s ongoing global commitment to get kids moving through play and sport. With these opportunities limited by the pandemic, regular physical activity has never been more important for kid’ wellbeing. It’s rewarding to see Active Kids Do Better receive this recognition for providing teachers and parents the tools they need to keep kids moving”

 

Active Kids Do Better is nominated in the Free Digital Content or Open Educational Resources category of the 2021 Bett Awards. 

 

Discovery Education is delighted that two of the company’s key international partners have also been shortlisted for The Global Showcase Award for International EdTech Programme of the Year.

 

  • Chile Ministry of Education: Discovery Education has worked in partnership with the Ministry since 2018, supporting the Presidential EdTech initiative Me Conecto Para Aprender (I Connect To Learn) which aims to provide every Chilean student with equal access to technology and resources. Discovery Education has supported the Ministry by providing dynamic digital content and professional development to thousands of students and teachers across Chile, preparing young people for success in the global economy.

 

  • Egypt Ministry of Education: Discovery Education has worked in partnership with the Ministry since 2015, providing high-quality digital content to the Egyptian Knowledge Bank (EKB) – the world’s largest collection of online resources which is available free of charge to the entire Egyptian population. The Discovery Education-EKB partnership now delivers digital learning resources and professional development to over 23 million teachers and students across Egypt and supports the country’s thriving education system. 

 

Robin Headlee, Managing Director of Discovery Education International said:

 

“We are delighted that our highly valued partners – the Ministries of Education in both Egypt and Chile – have been recognised for the outstanding efforts to support the success of all students in their respective countries. The vision, the rigour and the wholistic approach to improving the lives and the life chances of the young people of Egypt and Chile is to be applauded. These are both ‘once in a generation projects’ and the whole Discovery Education team is honoured to be part of them.”

 

The 23rd annual BETT Awards will take place on 21st June 2021 in London. Recognised by many as the most important awards in the industry, BETT finalists are seen to be at the cutting edge of EdTech provision in schools.