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Adobe Education UK responds to the news from Education Secretary Gavin Williamson that extra measures will be put into place to ensure fair exams next summer. Claire Darley, Adobe Vice President for Digital Media in EMEA, comments;

“Whilst Adobe welcomes the move from the Government to support both educators and the students they teach in what are unprecedented times, claims made by the Education Secretary that exams are the best way of measuring performance fall wide of the mark. Exams should not be a proxy for school performance. The disproportionately high emphasis on exam results to inform rankings in league tables belongs to a long gone era and is hugely misaligned with the needs of industry and employers.

 

A statement made during a Select Committee hearing in September of this year that exam grades are “reliable to one grade either way” raises some stark concerns. Digging deeper into the statistics behind the statement reveals that on average, one exam grade in every four is wrong. With a very real possibility that two examiners may give different but appropriate marks to the same answer, which at times may fall on different sides of a grade boundary. It begs the question, why is the Government so intent on resisting increasing calls for reform of assessment in schools?

 

If memorising information and performing under pressure are the skills employers are looking for, then the current system makes sense. However they are not. Our own research reveals that employers place a high value on soft skills such as collaboration, creative problem solving and communication, but they are in desperate short supply of prospective job candidates that have these skills.

 

There are plenty of examples of alternative approaches to assessment around the world, none more so than Wales. The fresh approach the Welsh Government has chosen to take to measure student performance next summer is a positive move that will better support the development of relevant skills that students will need when entering the future workforce. The decision is part of the country’s efforts to re-focus its entire education system in favour of digital literacy. The top down, bottom up approach the Welsh Government has taken in refocussing the curriculum on the needs of industry, whilst simultaneously providing digital learning tools, training and resources to support teachers, means that schools are empowered to deliver on the Government’s ambitions without being overly reliant on exams.

 

Other governments, policymakers, stakeholders and education bodies need to pay close attention and look at how they can follow the lead of Wales. The long-term economic benefits of a generation of young people leaving education with the skills required by industry are potentially enormous and well-studied. As are the costs of inaction.”

 

MarvellousMe collaborates with TT Rock Stars to bring school rewards schemes into the 21st century

 

2nd December 2020: MarvellousMe has today announced a collaboration with Maths Circle Ltd, providers of award-winning maths learning programmes Times Table Rock Stars and NumBots, to provide schools with a cutting-edge pupil rewards scheme, which puts the power in the hands of teachers to recognise and communicate progress achievements to parents quickly.

 

The MarvellousMe app helps teachers to immediately highlight to parents any positive rewards their child has received in school and delivers that information straight into the hands of parents to their smartphones.

 

MarvellousMe is an app which allows teachers to communicate with parents or carers positively.  Primarily aimed at early years and primary settings, MarvellousMe was created by a disgruntled dad who wanted to create positive conversations with his children about what was happening at school.

 

The collaboration brings MarvellousMe, currently used to communicate to more than 200,000 parents across the UK, together with, Queen’s Award-Winning company, Maths Circle Ltd, creators of Times Tables Rock Stars, a fun-filled interactive maths programme used in over 14,000 schools worldwide, that helps pupils learn and recall their times tables.

Adrian Burt, Founder of MarvellousMe, said: “Many teachers are naturally worried about pupil’s self- esteem and how to manage remote learning.  With MarvellousMe, teachers can easily send work home and provide pupil rewards for good work remotely, helping to keep pupil morale and outcomes high.  This relationship is perfect for schools using Times Table Rock Stars and/or NumBots as the personalised badges are a real motivator, helping children to get back on track as quickly as possible.”

 

“Our collaboration with MarvellousMe gives an easy way for teachers to reward pupils for their achievements on Times Tables Rock Stars and NumBots.  Delivering reward badges electronically and instantly is a great motivator for pupils to give that little bit of extra effort.” Bruno Reddy, CEO of Maths Circle Ltd.

 

The MarvellousMe app provides teachers with a safe, GDPR compliant, way to contact parents and share positive news on their child’s progress, as well as giving bright, colourful reward badges which are sent home to the parents.

 

“Engaging with parents today isn’t about me sending a letter home anymore; it’s about contacting parents in a familiar format.  In the age of one-touch tech, should we be giving out paper stickers?  Technology, like MarvellousMe, means that we can have quicker and easier ways to deliver rewards and messages to parents and carers instantly. Users can invite parents, carers and grandparents to sign up so that they can share in the good news, a brilliant addition to help prevent loneliness in the current climate.” Mrs Pierpoint, Heronswood Primary School

 

MarvellousMe is used in over 700 schools across the UK.  You can find out  more about improving parental engagement and supercharging your in-class and online rewards programme at https://bit.ly/CollabPR

 

Schools & Academies Show and the EdTech Summit Take Place Online!

The Schools & Academies Show and EdTech Summit took place last week (17th -20th November), for the first time ever as fully interactive virtual experiences.

The new event format allowed attendees to peruse an online exhibition, visit the virtual Government Education Village; hosted by the Department for Education, tune-in to live panels discussions, take part in live roundtables, workshops and networking sessions, whilst also having access to over 50 hours of CPD-certified best-practice case studies and presentations.

Visitor numbers soared to over 4,500 across the four days of the show, with viewing figures of content doubling the usual maximum capacities at the physical version of the show.

There were an amazing 30,000 messages exchanged throughout the show between visitors, speakers, exhibitors and sponsors. With thousands of connections made, both the Schools & Academies Show and the EdTech Summit has become the UK’s largest online gathering in the education sector!

Plus, due to demand, the event platform will remain open for another three weeks with all the content available on demand. Therefore, you can register via the website to gain access before it is too late!

Throughout the shows, there were keynotes and interviews with the UK’s most influential education decision makers, including:

  • Rt Hon Gavin Williamson MP, Secretary of State for Education, Department for Education
  • Amanda Spielman, HMCI, Ofsted
  • Wes Streeting MP, Shadow Minister for Schools, Labour Party
  • Dr Daniel Susskind, Fellow in Economics – Balliol College, University of Oxford
  • Rt Hon Gillian Keegan MP, Parliamentary Under Secretary of State for Apprenticeships & Skills, Department for Education

Chris Callaghan, Event Director, Schools & Academies Show and EdTech Summit stated;

“Due to the ongoing pandemic we have struggled to host our usual shows this year, and with the mammoth task that schools have faced in the past 8 months, it felt like we were well overdue a chance for schools to connect, share experiences and find solutions.

The general engagement, interaction and sheer number of people visiting online has been overwhelming and we are absolutely delighted to be able to offer the platform for so much information sharing, learning and collaboration within the sector.

Thanks has to go to the exhibitors, sponsors and speakers who continued to support the event and without which, the show could not have happened. Collectively we think it is important to continue to provide schools with a chance to meet, reflect and look to the future, especially given the hectic schedules of any school year, let alone in 2020!”

Stephen Morales, Chair, GovNet Education Advisory Board & CEO, ISBL stated:

Organising, presenting, and participating in virtual events of this magnitude is new to us all. However, the levels of engagement and delegate participation were quite extraordinary. Practitioners were clearly ready to listen, discuss and share.

The challenge for the future will be combining the face to face experience with the interactive functionality of a virtual platform.” 

To find out more about the Schools & Academies Show and the EdTech Summit please visit the website here – https://schoolsandacademiesshow.co.uk/.

Celebrate Christmas Like Never Before with KidZania’s Secret Christmas Experience!

KidZania needs you to help keep the Christmas Spirit Alive!
London, December 2020: The UK’s largest indoor edutainment centre, KidZania
London, is preparing to re-open on the 5th December and celebrate Christmas like
never before, with their exclusive Secret Christmas experience!
Where is the singing? The decorations? The seasonal spirit? This year, the
Grown-Up board of the KidZania city has cancelled Christmas, but nothing will stop
the citiZens of KidZania from celebrating the festive fun!
This Christmas, explore KidZania’s best kept secret with their hidden winter
wonderland experience from the 5th December to 3rd January 2021. Once kids
have cracked the code for the secret password and found the hidden door, an
exclusive winter wonderland with six new activities awaits!
Upon entering KidZania’s Secret Christmas, kids can start by popping into Elf
School. Here they’ll learn the role of Santa’s Elves and the secrets of how to make
toys and gifts for children across the world!
Once they’ve built up their elf-confidence, they can get really creative and write their
own Christmas cards and letters or create baubles to take home. For those with a
sweet tooth, there are Christmas cookie decoration masterclasses over at
Bekha’s Bakery.
The magically transformed KidZania stadium will play host to special Christmas
dance and music classes. Those taking part will get the chance to showcase their
funky festive moves in the City Christmas Parade!
Perhaps most excitingly, the KidZania Theatre will play host to the very first
KidZania Pantomime! Pre-recorded in the KidZania city, and with an incredible
professional cast and creative director direct from London’s West End, the 40 minute
pantomime ‘Cinderella’ is the Fairy Godmother of all pantomimes and offers the
perfect dose of family-fun this Winter!
Those who can’t visit KidZania in person this Christmas can still join in the festivities
with KidZania’s advent calendar giveaway. Behind each door of the advent calendar,
guests will have the chance to win exclusive prizes every day from the 1st – 24th
December!
KidZania’s Secret Christmas will run from the 5th December to 3rd January 2021.
Spaces are limited to ensure social distancing and KidZania expect the event to sell
out fast, so head to www.kidzania.co.uk to purchase a Christmas package for you
and your little elves. Early bird packages will be priced from £36 per child and £24.80
per adult if booked before 30th November 2020, with prices then at £45 per child and
£31 per adult. To use the Early Bird Offer, simply enter the discount code
XMASEARLYBIRD2020 when booking online.
All Christmas Packages include:
● 3 hours to explore the KidZania City
● Entrance to the Secret Christmas area with six additional activities for both
children and adults to explore (approx. 1 hour)
● Viewing of the exclusive pre-recorded Pantomime Cinderella in the KidZania
Theatre (45 minutes)
● A hot drink and sweet Christmas Treat for each ticket holder
For more information, head to:
https://kidzania.co.uk/whats-on/secret-christmas-at-kidzania
Keeping in line with the latest government guidelines, KidZania will continue to
implement health and safety measures in order to keep the city the most safe, fun
and enjoyable place it can be. Social distancing measures will continue to be in
place which will mean a smaller & safer capacity for visitors, face masks for
everyone will be mandatory (unless exempt for medical reasons) and hand sanitiser
will be available throughout the city. KidZania won’t be able to welcome under 4s at
this time. For full details and FAQ’s, please visit
https://kidzania.co.uk/contact-us/faqs/christmas-faqs

Schools across England and Wales encouraged to get involved in Census 2021

The Office for National Statistics is launching brand new educational resources to teach pupils all about the census and its importance in our national life.

The ONS set up a census secondary school programme back in September to support Census 2021. The programme, developed by EVERFI EdComs, aims to teach pupils about the importance of the census and how data can benefit their local areas through engaging, cross-curricular activities.

More than 500 secondary schools across England and Wales have already registered for the free programme and registration is still open for this unique opportunity.

Iain Bell, ONS deputy national statistician, said: “We want to engage pupils in schools across England Wales in the census and by doing so make Census 2021 a huge success. Our school programmes offer a great opportunity for students to learn about the importance of the census. They help students learn more about maths and their own local area, and they will also raise awareness of the census, which informs many important issues like the number of school places or hospital beds. If your school hasn’t yet signed up, I’d urge you to get involved.”

Michelle Gigi, KS3-KS5 Maths teacher at Queens’ School in Bushey, Hertfordshire, added: “I think it’s a brilliant idea to get students more involved in these types of activities, relating school-based lessons to real life scenarios.”
A brand-new set of resources have now been launched for the programme, including in-depth lessons specific to curriculum topics like maths, geography and history.

Students will have the opportunity to explore patterns of change in their communities and identify geographical and historical themes that may have caused this. Students will be asked to interview a family or community member to find a story they want to tell and create a group display or installation to discover how their individual story is part of a bigger picture.

The new interactive maths lesson available will also give students the chance to solve a range of graphical data problems and reflect on the importance of data in real-world decision-making. The maths lesson will use the fictional island ‘Statistopia’ to bring the census to life and support students’ problem-solving skills.

The secondary school programme has been co-created with teachers and students alike across England and Wales. The programme aims to engage young people, empowering them to use their voices to encourage their families and community to complete the census. They will explore what matters to their communities and the importance of census data in making national and local decisions.

Darren Sayer, Business studies teacher at Hanson Schools in Bradford, West Yorkshire, said: “I think this is a very worthwhile topic and the resources would form a very valuable insight into why [census] information is so important.”

Nick Fuller, President of EVERFI EdComs, added: “It’s great to see such a positive response from schools at such an early stage in this programme and EVERFI EdComs are delighted to bring our expertise in engaging secondary school audiences to the campaign team. We want to ensure young people and their families understand what Census 2021 means for them and complete the first predominantly online census across England and Wales.”

The ONS has also launched a primary school programme, Let’s Count!, that aims to excite pupils and families about the census. With more than 3,000 secondary schools already registered, the free programme offers engaging activities and flexible resources, including 14 lesson plans.

The Let’s Count! programme will also include a special live steam lesson on equality and representation, delivered by British historian, Professor David Olusoga OBE.

It is hoped the school campaigns will help raise awareness of the digital-first census, happening in England and Wales on 21 March 2021. The census occurs once every ten years and provides a snapshot of households, helping to plan and fund public services.

Schools can sign up for the programme by visiting census.gov.uk/education

School delivers more than 22,000 live online lessons during lockdown

 

Pupils only missed one days of lessons as staff worked ‘around the clock’ to pivot to a full digital curriculum within 48-hours

Whilst schools and universities remained open through the second national lockdown, social distancing and other Covid-19 safety measures continue to impose a very different education environment to that of a year ago. Many establishments are delivering a hybrid of face-to-face and virtual lessons to reduce the numbers of pupils in attendance at one time and to offer those that are self-isolating a continued education. For the Royal Hospital School, the transition for this lockdown is seamless, having refined the process earlier this year.  

When the Government instructed schools across the UK to close on 20th March 2020, as part of the emergency measures to reduce the transmission of Covid-19, teachers, parents, and pupils were left confused and concerned about the immediate and long-term effects to education. Whilst head teachers across the UK waited for guidance on how to proceed with teaching and which pupils were eligible to attend school, the Royal Hospital School (RHS) was forging ahead with its digital learning journey which began seven years ago.

An independent co-educational boarding and day school for 11-18-year olds in Holbrook, Suffolk, like all schools across the country, the Royal Hospital School closed its doors on Friday 20th March 2020. Staff attended the school for an intensive day of training on the Saturday and a full live online timetable of classes for every pupil resumed via Microsoft Teams on Monday 23rd March.

In short, RHS pupils missed less than one day of education during a time when the majority of schools were unable to provide anything other than limited links to online worksheets and are still struggling with the challenges providing education during a pandemic brings. With staff working around the clock to pivot to a virtual timetable, RHS managed to deliver an astonishing 22,000 live online lessons as well as live assemblies and even virtual sports and choir sessions during the lockdown period.

Every RHS pupil had already been using a school iPad for the previous 6 years as an integral part of learning, so there were no issues for pupils joining lessons live, or, in the cases of international students, accessing recorded lessons at a suitable time within their local time zones.

Headmaster, Simon Lockyer, says: “RHS has always focused on excellence in teaching and learning, as well as pastoral care and it was important that we all took a fluid approach to delivering education during the pandemic. Every member of the RHS community, staff, pupils and parents, stepped up immediately to ensure the success of our immediate transmission to online learning. For our pupils to only miss one day of lessons is testament to the resilience of the team and the dedication of every stakeholder in the school. I am very proud of them all.” 

Whilst the majority of students are now back at the school, there are still international students learning at home and pupils self-isolating so RHS has once again pivoted its delivery to a hybrid of on-site and online live lessons to ensure every pupil has access to the resources they need to continue uninterrupted education during the pandemic.

For more information about the school visit www.royalhospitalschool.org.

RECRUITMENT CAMPAIGN SHOWS TEACHERS TO BE EVEN MORE VALUED THAN BEFORE THE CORONAVIRUS PANDEMIC

West Calder High School, West Lothian.
Scottish Government teacher recruitment pics for Stripe.
Head teacher Greg McDowall with kids.

New research highlights what people have learned about teachers

An online survey commissioned by the Scottish Government, with YouGov, has found that teachers are even more valued now, than they were before the Coronavirus (COVID-19) pandemic over eight months ago. Two-fifths (40%) of Scottish adults said that they value the role of primary and secondary school teachers more than they did previously, whilst two in ten Scottish adults (20%) said that they have learnt something new about being a teacher in Scotland since the lockdown due to Coronavirus.

 

This research positively highlights the importance of teaching as a career, a central theme of the Scottish Government’s Teacher Recruitment campaign. The campaign aims to encourage people who are currently studying or recently graduated, to pursue a teaching career in Scotland, and in doing so ticking off all of their career ambitions; from finding a job that’s rewarding and exciting, to a job with progression and leadership opportunities.

 

Greg McDowall, Headteacher at West Calder High School, said: “This year has certainly been different for teachers. It’s definitely been challenging, but also extremely rewarding during a time that has been hard for everyone. It’s great to see the research showing just how much teachers are valued. We particularly felt this from parents over the last year as they had to take on some teaching at home themselves. 

 

“There’s no doubt about it, that teaching in Scotland is a positive career choice, with plenty of real-life rewards from job security to leadership opportunities. My career has developed over the years from maths teacher to Principal teacher and now Headteacher, a role I have been in for two and a half years. I would highly recommend anyone with the enthusiasm and passion to inspire to consider teaching as a career. You never know where it will take you.”

West Calder High School, West Lothian.
Scottish Government teacher recruitment pics for Stripe.
HT Greg McDowall with Lewis Wicksted and Angela Townsley.

Education Secretary John Swinney, said: “Teaching makes a positive difference to children’s lives and our teachers have performed brilliantly in very challenging circumstances during the COVID-19 crisis.

 

“This campaign highlights how teaching can be a highly rewarding career, an opportunity to positively shape the next generation that will help our young people form their views and opinions in an ever-changing world.”

 

The research by YouGov, has also revealed that nearly a quarter (23%) of Scottish adults agreed with the statement “I took primary and secondary school teachers for granted before the coronavirus pandemic” emphasising further the change in people’s opinion of the profession.

 

The latest burst Teacher Recruitment campaign launches today (1 December) and is encouraging those who have the passion and the skills to inspire the next generation in STEM and non-STEM subjects to apply now.

 

In January, there will be a festival of events “Talking Teaching with The Mac Twins”, which will be taking the hundreds of students already signed up through all they need to know about getting into the profession of teaching.

 

To find out more about a teaching career in Scotland, check out teachinscotland.scot/ for the most up to date information.

 

 

Students call for greater teamwork between teachers during the pandemic

 

  • Study by Teacherly finds that almost two thirds of pupils would like teachers to work together to create online lessons to help everyone achieve their potential amid coronavirus pandemic
  • Pupils believe schools of all reputations can learn something from each other and should work together more in delivering education during this time
  • Derby High School adopts a more collaborative and flexible approach to teaching pupils in response

 

LONDON 25th November 2020: As the EPI warns of varying levels of attendance in schools across England amid the coronavirus pandemic, a new study conducted with pupils in Britain has identified that almost two thirds (66%) of children would like teachers to work collaboratively together – joining forces and combining their skills to create online lessons that will help everyone better achieve their potential during this time.

 

The findings come as schools continue to decide how best to utilise the COVID-19 catch up funding announced by the government in June. The study, conducted by Teacherly, highlights how pupils are open to creativity, greater flexibility and collaboration within education in order for them to have a better learning experience during this highly disrupted time. The study identified that over half (53%) like the idea of attending a virtual school where they can learn through both online courses and in-person online lessons that cover a wide range of subjects – even those not available at their school. Almost a quarter (23%) of pupils who weren’t home schooled before coronavirus said they liked the idea of attending a virtual school because they’d be able to learn from a wider pool of teachers beyond those available at their school.

 

The research also found that nearly 7 in 10 (67%) pupils who weren’t home schooled before coronavirus agree that everyone should be allowed access to the best education possible, with 41% of pupils agreeing that, regardless of where they live, pupils should be able to access the best teachers. In addition, when asked about school rankings and perception of different schools as good or bad, nearly half (46%) said they believed schools of all reputations can learn something from each other and should therefore work together more closely. 

 

Atif Mahmood, CEO, of Teacherly says: “Education has been on the back foot when it comes to collaboration because schools have often been more focused on competing for the best Ofsted reviews and performance. The COVID-19 pandemic has, in many ways, removed these silos and taken the focus away from competition – in the short term at least. Evidently, there is enthusiasm among students for greater collaboration and the opportunities this creates for better education and learning. During this time in particular, where schools are having to contend with catching-up on lost time, changes to exams and ongoing disruption to in-classroom teaching, the value in collaborating should not be underestimated. We’ve started to see senior leaders from different schools uniting to share ideas and come up with solutions for tackling the challenges in this unprecedented time, but there is a clear need for this to go further.”

 

Mrs R Hamilton, Year 4, Derby High School: “In response to the COVID-19 crisis, we’ve adopted a more collaborative and flexible approach to teaching our pupils. We recognised that we needed to streamline the process of planning lessons by working together as a team across departments, making use of new online solutions that allow for collaboration and teamwork. Collaborating with other teachers within the school has helped not only with creativity but has helped to improve teamwork and reduce workloads during what is an extremely demanding time. Pupils are no longer learning from one single teacher but from all of us as a community, where we share our knowledge and skills collectively online as well as where we can in the classroom in order to provide them with the best education possible.”

 

School installs barriers to reduce risk of spreading coronavirus

A Nottinghamshire primary school has taken tough action to ensure that parents and children socially distance during drop off and pick up times, to reduce the risk of spreading Covid-19.

 

Lantern Lane Primary School, in Lantern Lane, East Leake, has installed steel barriers around the edge of the school, providing a two-metre gap between the classroom doors and parents dropping off and collecting their children.

 

The barriers were installed by local firm, Hardstaff Barriers, in Kingston on Soar, which specialises in road safety and security barriers.

 

As part of Hardstaff Barriers’ commitment to nearby schools and the local community, the barriers were installed at Lantern Lane Primary School free of charge.   

 

Hardstaff installed the red and white steel safety barrier system, known as M.A.S.S, just 24 hours after it received a request for assistance from the school.

 

M.A.S.S is also widely used across the UK as a road safety barrier. The system is specially designed to self-stabilise if a vehicle collides with the barrier, providing additional protection outside the school.

 

Donna Griggs, Business Manager at Lantern Lane Primary School, said: “We wanted to install the barriers to keep everybody at the school as safe as possible.

 

“We are confident that the barriers will reduce the risk of spreading Covid-19 during these busy times, when many parents are present in one place. We are doing everything we can to keep the children, their parents and our staff safe and thank everybody who has assisted us so far.

 

“The barriers also act as a reminder to socially distance and give the message that the school is serious about adhering to the rules.”

 

Dave Todd, Director of Hardstaff Barriers, said: “We were delighted to be able to assist Lantern Lane Primary School in this way, when the need to protect their pupils, staff and parents is greater than ever.

 

“The school has made the very responsible decision to install a robust steel barrier around its classroom entrances, providing an effective and highly visible social distancing system.

 

“As a local business committed to supporting the local community, we are very pleased that the school approached us and that we were able to swiftly step in and help them.”

MEDIA SMART TO HELP STUDENTS UNDERSTAND DAMAGING IMPACT OF PIRACY ON FILM & TV

Media Smart, The Industry Trust and its partners have launched a secondary school educational resource on intellectual property, focusing specifically on film and TV piracy

London, November 19, 2020: The UK advertising industry’s education non-profit, Media Smart, in partnership with The Industry Trust for IP Awareness, the Motion Picture Association (MPA) and the Intellectual Property Office, has launched a new school resource focused on intellectual property.

The resource – “Piracy: What’s The Big Deal?” – turns the spotlight on film and TV piracy. It encourages 11-14 year olds to think first before illegally accessing content by introducing key concepts of copyright and copyright infringement and explores the risks to individuals, the associated impact on the creative industry, and wider links to organised crime.

The teaching materials include an engaging film featuring influencer and actor Luke Franks and Sky One presenter Jacqueline Sheppard, which encourages students to identify the consequences and impact of piracy and to assess how serious these can be. Students will also be given the opportunity to create a short anti-piracy campaign in the form of a storyboard or a one-minute film. This element will run as a competition with schools being given the chance to win £2,000 worth of media equipment for their schools and prizes from digital entertainment retailer, Rakuten TV.

To view the resources and the film click here.

Rachel Barber-Mack, Director of Media Smart, commented:

“Media Smart’s supporters have long wanted to work with the wider creative industry in educating young people about piracy, a subject that is ever more important during COVID-19 – when kids are online more.

“We are proud to say that the teaching resource have been awarded the PSHE Association Quality Mark and developed to support the curriculum for living in a wider world with media literacy and digital resilience. Our partnership with the Industry Trust, MPA and IPO has enabled us to create innovative film-based materials plus competition that will resonate with and inspire our target audience.”

Liz Bales, Chief Executive of The Industry Trust, commented:

“Research conducted by the Industry Trust has found that young people are among those most likely to be tempted to infringe copyright. These studies highlight a need for anti-piracy and pro-industry messaging that engages with and informs younger audiences, allowing them to consider their actions and positively change attitudes towards piracy.

“Our aim is primarily to education young people, to encourage them to value content and respect the creative industry and also to understand the personal and very real risks they expose themselves to if they do engage with illegally sourced content. We’re delighted to partner with Media Smart in order to produce this comprehensive and engaging resource that has the potential to reach millions of young people throughout the UK.”

The importance of the resource is clear when it is estimated that more than 50% of current infringers have been a victim of hacking or viruses and 31% have been exposed to inappropriate content.[1] Furthermore, in 2019 the Intellectual Property Office estimated piracy and counterfeiting cost the UK economy £9bn and 80,500 job losses each year.[2]

In a sign of its success in increasing media literacy and digital literacy among children and young people, Media Smart recently won Gold at the International CSR Excellence Awards. This builds on other news that the programme has made the finals in two categories for The Drum Awards for Social Purpose 2020.