New look for Axent ensures an easy new look for you

Man with laptop computer on desk working in office with blank screen

Axent Embroidery & Print is pleased to announce the launch of its new look website, making sourcing and customisation of workwear even simpler for its customers.

The established Dorset-based business was recently acquired by online retail company, Poole Bay Holdings Ltd, who saw massive potential for the organisation to grow into a national workwear provider and compete with the largest players in the marketplace. Since the acquisition in early 2019, Axent has been working closely with Poole Bay Holdings to ensure expansion, without losing sight of its core competencies of exceptional quality and service, drivers that have made the business so successful in the local community for the past 37 years.

The new look website,, has been designed to make finding and customising garments simple and has been thoroughly tested to ensure the same user experience regardless of the device used.

Tom Stainer, General Manager of Axent comments: “Our website is integral to the success of our business expansion plans and has been subject to extensive usability and functionality testing to ensure it meets the needs of our business and individual customers alike. I am extremely pleased that both Axent and Poole Bay Holdings staff have been working so closely together to make this happen ahead of schedule. I look forward to promoting our business and welcoming customers from all over the UK.”

On top of the new website launch, Axent now offers customers free set up and free UK mainland delivery on orders over £50.00 in value. This is in addition to the existing benefits of workwear bundle offers and no minimum order requirements.  

To find out more and to see the range of high quality workwear available, including high vis options, visit or call freephone 0808 1699 646.