Educational resources supplier Findel has announced a brand refresh of its exclusive Classmates product range.


The company has also launched a new competition for schools and nurseries with a total of £16,000 in prizes to be won to celebrate the brand refresh.


Classmates provides cost-efficient, high-quality education supplies to more than 23,000 schools and nurseries across the UK. The brand currently provides over 2,600 products across six cores areas: art and design, exercise books, facilities, furniture, stationery and paper and card. 


The brand refresh positions Classmates as the ‘best big brand alternative’ through creating products which are quality and durable, as well as being more competitively price than others in the marketplace. 


To mark the brand refresh, a Going for Gold competition, will run across June and July and giveaway a total of £16,000 in prizes.


The competition will see six golden glue sticks individually hidden within packs of 100 Classmates glue sticks. Each customer who finds a golden glue stick in their order will win £2,000 worth of resources for their school or nursery.


In addition, a further 20 golden tickets will be hidden in customer orders with prizes including Love2Shop vouchers, staffroom hampers, iPads, and a contribution from Findel to transforming an outdoor space.


All orders through Findel EducationGLS and Hope’ brands will be in with a chance of winning a golden prize.


Commenting on the launch, Findel’s chief executive, Chris Mahady, said: “It is fantastic to launch our refreshed identity for our exclusive Classmates brand to position it as ‘the best big brand alternative’.


“At the heart of Classmates is our purpose to create products that have the same, if not better, quality and durability as the big brands, whilst helping schools and nurseries save money.


“We are here to be a trusted friend and partner to our customers. Our Going for Gold campaign proves this as we look to reward those who are working tirelessly for the future generations with the opportunity to win great prizes for their school or nursery.”


Findel’s origins as an educational resources supplier can be traced back to 1817. Today, its brands and websites offer more than 30,000 products to educators and parents based in the UK and overseas with the business exporting to 130 countries.


Headquartered in Hyde, Greater Manchester, Findel also has a distribution centre and offices in Nottingham and employs around 300 people.


Other Findel specialist education brands are Davies Sports and Philip Harris. For further information on Findel visit